Pride Hotels Group is an Indian hospitality brand operating hotels and resorts across a wide range of destinations, including major cities, regional centres and leisure locations. Its portfolio includes properties under names such as Pride Plaza, Pride Premier, Pride Elite, Pride Hotel, Pride Resort, Pride Amber Vilas and Biznotel by Pride. Guests can choose from city hotels, convention-focused properties, wellness resorts and holiday resorts in places including Ahmedabad, Bengaluru, Jaipur, Goa, Kolkata, New Delhi, Puri and Udaipur.

The group offers hotel bookings, dining and venue options for weddings and events, with online tools to manage reservations and browse special offers. Its website promotes direct-booking benefits that may include early check-in or late check-out, discounts on food and beverage, spa and laundry services, a complimentary buffet dinner, room upgrades subject to availability, and a 24-hour cancellation policy. Listed promotions include a 17% discount for stays of three nights or more, a 10% saving for booking directly, and a 5% member discount.