Unclaimed brand
Discover local LGBTQ+ friendly venues and unlock exclusive perks in the app every time you visit
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Hex Code
Color name
RGB
HSL
CMYK
#FE523B
Sunset Orange
254, 82, 59
7, 99, 61
0, 68, 77, 0
#231419
Gondola
35, 20, 25
340, 27, 11
0, 43, 29, 86
#F8F0E3
Quarter Spanish White
248, 240, 227
37, 60, 93
0, 3, 8, 3
Pride Pass is a membership app designed by and for the LGBTQ+ community, with allies welcome. It helps members discover LGBTQ+-friendly venues and access exclusive offers at restaurants, bars, pubs, clubs, wellness spaces and shops. Users can find nearby deals on a map, save favourite places and show their pass to venue staff to redeem a perk. The pass can be accessed through the app or Apple and Google Wallet, and offers may include discounts or welcome drinks, with terms set by each venue.
Pride Pass plans to launch in Soho in January 2027, then expand across London. Membership is priced at £5.99 per month, with the first month free, and is available to UK residents aged 18 or over. The company says partner venues are assessed for inclusion, quality and hospitality, and those that fall short of its standards may be removed. The first 100 people on the waitlist at launch will receive lifetime free membership, early app access and a founding member badge.
Brand industry
E-commerce and Shopping
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How do I download the Pride Pass UK logo?
The Pride Pass UK logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Pride Pass UK's brand colors?
The Pride Pass UK color palette uses the hex codes #FE523B, #231419 and #F8F0E3.
The Pride Pass UK name, logos and brand assets are trademarks of Pride Pass UK and its affiliates. Brandfetch isn't affiliated with or endorsed by Pride Pass UK. Their use is subject to Pride Pass UK's brand guidelines.
