Prima Mercerie is a French haberdashery brand offering practical sewing, knitting, fabric and creative supplies for makers of all experience levels. Established in 2004, it first made its products available through supermarkets, larger stores and specialist retailers, and has sold its full range online since 2020. The brand offers more than 600 references through thousands of stores in France and other European countries, as well as through its e-commerce shop.

Its collection includes knitting yarns, crochet cotton, needles and accessories, sewing threads, buttons, fasteners, scissors, elastic, pins, machine accessories, ribbons, bias binding, fabrics and repair supplies. Customers can also find lingerie accessories, laundry-care products, customisation materials and DIY kits. The range spans easy-to-use, no-sew solutions for beginners and more technical tools for experienced sewists. Prima Mercerie complements its products with tutorials and project ideas covering sewing, knitting, crochet, embroidery and decoration. The online shop delivers in mainland France and Corsica, offers express delivery options, and provides free shipping on orders from €20.