PRIMESOFT is an innovative brand that specializes in the development of non-toxic synthetic and natural priming agents (PAs) for sustainable and environmentally-friendly products. With a focus on value-added soft fruit crops, PRIMESOFT aims to bridge the gap between chemical and nanomaterial priming research and agricultural practice. Their goal is to bring these inventions closer to application and commercialization, ultimately promoting resource-efficient smart farming practices.

Through a multi-actor approach, PRIMESOFT collaborates with the Cyprus University of Technology and four internationally-renowned Advanced Partners to strengthen educational, research, and innovation activities. Their comprehensive scientific strategy encompasses various experimental approaches, including gene expression analyses, metabolomic analysis, and data modeling. PRIMESOFT offers services such as life cycle analysis, assessment of cultivation protocols, and product development, including encapsulation of PAs.

Additionally, they provide training workshops, conferences, and networking opportunities for researchers in the field. By combining cutting-edge technology with sustainable practices, PRIMESOFT strives to create a community of practice, spread excellence, and encourage industry engagement in the agriculture sector