Primea Consulting

Primea Consulting helps businesses and public institutions connect artificial intelligence, data and institutional transformation to practical outcomes. Its approach begins with diagnosing a problem, then redesigning the relevant processes and building the systems and capability needed to put solutions into operation. The firm’s practices cover AI systems and workflow automation, data platforms and decision intelligence, and institutional reform and implementation.

Primea develops AI applications for knowledge, documents, speech and everyday workflows, using generative AI, language interfaces, evaluation and human oversight. Its data work includes engineering, analytics and machine learning to connect fragmented information with operational decisions. For institutional transformation, the firm brings together technology strategy, process redesign and system design with the people responsible for delivery.

Selected work includes connecting SAP data extraction to Azure processing and Power BI dashboards for a European data-solutions provider, and creating an institutional assessment and digitisation roadmap for Pakistan’s PRIDE programme. The portfolio also includes cyber-range engineering in the Middle East and confidential retail projects in the United States.