Primera

Primera is a member-owned cooperative serving the professional turf, ornamental, and specialty green industries. Founded in 2001, it brings growth-oriented distributors together with best-in-class supplier partners to help members compete, improve efficiency, and prosper. Its network includes more than 40 member-owner distributors and over 600 locations, providing broad national distribution and trusted local expertise.

Primera connects its members with thousands of turf and ornamental products, along with tools, knowledge, and innovation intended to create competitive advantages and strong returns. Its supplier relationships support the needs of professionals working across landscaping, agriculture, nurseries, golf courses, parks, sports fields, and other green-industry settings. The cooperative also shares supplier information and resources, including product labels and safety data sheets, and promotes industry development through initiatives such as scholarships and events.

Primera’s approach is grounded in integrity, innovation, accountability, and collaboration. By combining the scale of its distribution network with local knowledge and strategic partnerships, it aims to help member companies and suppliers stay ahead of market demands and achieve sustainable growth.