Primera Hora is a brand that focuses on creating transparency in the digital advertising industry through the Trustworthy Accountability Group (TAG) program. TAG is a leading global initiative that fights against criminal activities and promotes trust within the industry. They achieve this by eliminating fraudulent traffic, sharing threat intelligence, and ensuring brand safety.

As the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry, TAG is the primary forum for sharing threat intelligence. With over 700 members, including influential brands, agencies, publishers, and ad tech providers, TAG connects industry leaders to analyze threats and share best practices worldwide. Created by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG collaboratively works with companies across the digital ad supply chain.

Joining TAG provides access to valuable membership packages, certification programs, and a community of trusted partners. Through their dedication to transparency, Primera Hora and TAG assure reliable and secure digital advertising experiences for all