**Brand Description: Primiero Hiking**

Primiero Hiking is a passionate collective born from the deep-rooted love for outdoor activities in the stunning Primiero region, nestled between the Dolomites of Trentino and Veneto. Established in 2020, this group unites individuals from diverse backgrounds, all committed to sharing their extensive knowledge of local trails and excursions. The brand’s website serves as a comprehensive resource, offering updated and well-researched information on hiking routes, via ferrata, trekking, trail running, and winter activities like snowshoeing. This dedication to accuracy is bolstered by technical expertise and a rich archive of photographs, making it a valuable guide for both locals and visitors.

In 2022, Primiero Hiking expanded its offerings with the publication of a curated guidebook in collaboration with Versante Sud, reflecting its continuous evolution. Recognized as a Social Promotion Association (APS), Primiero Hiking aims to inspire adventurers with engaging and high-quality content that showcases the breathtaking landscapes of their cherished territory.