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Hex Code
Color name
RGB
HSL
CMYK
#2E3896
Sapphire
46, 56, 150
234, 53, 38
69, 63, 0, 41
#542C0E
Cioccolato
84, 44, 14
26, 71, 19
0, 48, 83, 67
#B8D445
Conifer
184, 212, 69
72, 62, 55
13, 0, 67, 17
PRIMUS is a Serbian development center focused on prevention and support through services that connect health, social care, education, and community organizations. Its work addresses the needs of people and families facing vulnerability, with an emphasis on accessible, person-centered assistance and reducing risks before they deepen. Programs include Terenski saradnik, an outreach service that brings support directly to people in vulnerable situations, and Porodični asistent, which helps individuals and families organize everyday life and responsibilities.
PRIMUS also works on HIV and sexually transmitted infection prevention, counseling and testing, including initiatives related to PrEP and hepatitis C testing. Its educational activities cover topics such as school safety, sexual health, and prevention, while its projects support older people’s access to health and social services. The organization collaborates with public health institutions, social-care professionals, and civil society groups, and contributes to training, research, and service development.
Through these programs and partnerships, PRIMUS seeks to strengthen prevention, improve support systems, and promote safer, more inclusive communities
Brand industry
Health
Company type
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Year founded
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Community-based HIV prevention and testing
PrEP counselling and outreach
Cross-sector social support
Outreach services for vulnerable groups
Health and social-care access advocacy
How do I download the PRIMUS logo?
The PRIMUS logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does PRIMUS' branding look like?
The PRIMUS wordmark pairs a bold uppercase name with a three-part lime, turquoise and deep-blue emblem built from rounded letter-like forms, including a small cross and arrow-like detail. Its visual system uses straightforward geometric lettering, a white and pale-gray base with indigo-blue navigation and bright lime and turquoise accents, documentary community photography, and practical, information-dense layouts.
What are PRIMUS' brand colors?
The PRIMUS color palette uses the hex codes #2E3896, #542C0E and #B8D445.
The PRIMUS name, logos and brand assets are trademarks of PRIMUS and its affiliates. Brandfetch isn't affiliated with or endorsed by PRIMUS. Their use is subject to PRIMUS's brand guidelines.
