Bienvenue à la ferme is a French brand run by the Chambers of Agriculture, connecting visitors with local farmers and farm-based experiences across France. Its website helps people discover farm products, points of sale, accommodation, activities, dining, educational farms, wine estates and event services. Shoppers can explore categories including fruit, vegetables, meat and charcuterie, fish and seafood, dairy and cheese, groceries, drinks, juices and syrups, plants, cosmetics, textiles and accessories. The network also highlights direct-from-farm sales, farmers’ markets, producer shops, farm drives and gift boxes.

A key part of the brand is encouraging immersive, authentic encounters with local producers. Its event listings feature open days, guided farm and orchard tours, tastings, markets and demonstrations, as well as seasonal activities such as “Spring at the Farm.” Visitors may learn about livestock, milking, crop storage or the making of farm products, depending on the host farm. Bienvenue à la ferme also shares recipes, seasonal-product inspiration and news, while presenting information about its network, values and partners.