Priority Thinking

Priority Thinking is a leadership and organizational development consultancy founded in 2003 and based in the Greater Rochester area of New York, serving clients across the country. Its work helps leaders, employees, and teams recognize, learn, and practice sound priorities, with an emphasis on leadership competence, ethical decision-making, collaboration, and organizational results.

The company offers executive coaching and leadership programs designed to develop Good Will Leaders, alongside organizational development support for identifying, developing, and retaining talent, setting priorities, and defining strategic advantage. Its ethics education services include EthicsPoll surveys and programs intended to strengthen ethical culture and reduce organizational risk. Assessments include the Good Will Leader 360, which compares a leader’s self-evaluation with feedback from associates, and the EthicsPoll Diagnostic Survey, which identifies areas for improvement and recommends development steps.

Priority Thinking also provides online survey and data tools, including customized surveys, interactive live polling, SurveyTransfer data management, and Dynamic Dashboard reporting. Additional offerings include keynote presentations, speaking engagements, books, articles, and practical leadership resources.