Prior is a premier sneaker and streetwear destination located in Auckland and Melbourne, known for its exclusive selection of high-end fashion labels and authentic sneakers. Established in 2015, Prior has earned the reputation of being the #1 sneaker store in New Zealand and Australia, catering to the stylish and discerning customer who appreciates quality and exclusivity. The store features a diverse range of products including coveted sneaker brands, designer apparel, and unique collectibles, all sourced globally to ensure authenticity.

In addition to footwear, Prior offers a variety of sneaker accessories, such as gel padded sneaker crease protectors and stylish storage solutions. The brand prides itself on a seamless shopping experience, providing customers with special offers and giveaways through their newsletter. Whether you’re a sneakerhead or fashion enthusiast, Prior ensures you'll find something extraordinary, empowering you to express your unique style. With a commitment to authenticity and customer satisfaction, Prior continues to be a pivotal player in the sneaker culture across the region.