Prisma Campaigns is an omnichannel marketing automation platform designed for banks and credit unions. Trusted by more than 80 financial institutions globally, it helps organizations grow membership, strengthen loyalty, increase loan and deposit growth, and support members’ financial well-being through timely, personalized communications.

The platform enables marketers to build campaigns across email, text, online and mobile banking, websites, branches, call centers, and direct mail. Teams can segment audiences using customer data, apply predictive analytics to tailor offers, and automate data ingestion from systems such as core banking platforms, CRMs, data warehouses, loan origination systems, and collections tools. Real-time dashboards support analysis and campaign optimization, while integrations can share results with other systems.

Prisma Campaigns also offers direct deposit switching, migration services, and a campaigns accelerator. Its resources include articles, news, guides, webinars, videos, and financial institution case studies. The company emphasizes operational efficiency and digital experiences, helping marketing teams manage member journeys while reducing manual work.