Unclaimed brand
Operating across 35 countries, PRISM is a global hospitality brand powering OYO, CheckIn, Sunday, Palette, Townhouse, Belvilla, DanCenter, Motel 6 & more.
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Hex Code
Color name
RGB
HSL
CMYK
#272726
Tuatara
39, 39, 38
60, 1, 15
0, 0, 3, 85
#F1F1F0
Desert Storm
241, 241, 240
60, 3, 94
0, 0, 0, 5
#B0713A
Copper
176, 113, 58
28, 50, 46
0, 36, 67, 31
PRISM is a dynamic brand ecosystem built on the vision of urban innovators known as Lightkeepers. Based in India, PRISM seeks to transform city living by tackling complex urban challenges through a diverse range of offerings. The brand operates a spectrum of hospitality solutions, including luxury escapes, extended living arrangements, and celebration spaces designed for modern urban dwellers.
Among its portfolio, PRISM features the CheckIn Collection, which includes high-end destinations like Sunday and Palette, as well as affordable stays such as Townhouse and OYO. They also provide unique vacation homes through Belvilla, DanCenter, and various curated offerings in countries around the world. Additionally, PRISM invests in coworking spaces through Innov8 and simplifies event planning with Weddingz.in.
With a strong commitment to innovation and sustainability, PRISM is dedicated to enhancing experiences for travelers and city residents alike, while driving scalable growth and delivering consistent value to its partners and stakeholders.
Brand industry
Travel and Tourism
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