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Pritika Vora is a homegrown affordable luxury brand based in Mumbai, India, that is re-inventing traditional Indian ethnic wear with modern silhouettes & embroideries. With an emphasis on fine tailoring and clean cuts, it aims to create timeless pieces that are treasured forever.
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Hex Code
Color name
RGB
HSL
CMYK
#68D549
Pastel Green
104, 213, 73
107, 63, 56
51, 0, 66, 16
#E0E0E0
Alto
224, 224, 224
0, 0, 88
0, 0, 0, 12
#0F0F0F
Cod Gray
15, 15, 15
0, 0, 6
0, 0, 0, 94
Pritika Vora is a distinguished affordable luxury brand based in Mumbai, India, dedicated to re-inventing traditional Indian ethnic wear through modern silhouettes and sophisticated embroideries. Founded in 2018 by fashion technology graduate Pritika Vora, the brand emerged from a desire to fill the gap in the market for contemporary yet affordable designs that appeal to the price-conscious Indian consumer.
Pritika Vora offers an exquisite range of outfits including lehengas, sarees, co-ords, shararas, and anarkalis, all crafted with fine tailoring and clean lines to create timeless pieces that are meant to be cherished. With a strong digital-first approach, the brand collaborates with fashion influencers to enhance its reach and engagement worldwide.
Since its inception, Pritika Vora has grown from a one-woman operation to a thriving workshop employing 20 skilled artisans. The brand proudly launched its flagship store in Bandra, Mumbai, in 2022, marking a significant milestone in its journey to become a leading name in contemporary ethnic fashion.
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