Privet Atlet is a Moscow-based online retailer of sports equipment, sports nutrition and active-lifestyle goods, serving customers since 2011. Its broad catalogue is designed for both professional athletes and enthusiasts, with products for bodybuilding, powerlifting, fitness, yoga, gymnastics, martial arts and team sports. Shoppers can browse exercise machines, training accessories, sportswear, footwear, gloves, kimonos and protective gear, as well as equipment for winter sports, swimming, cycling and outdoor recreation.

The store also offers camping and tourism essentials, including backpacks, tents, sleeping bags, hammocks and cooking equipment. Sports nutrition from established manufacturers is described by the retailer as certified. Privet Atlet provides product-selection advice, manufacturer guarantees and a loyalty programme, alongside promotions and discounts.

Orders are delivered in Moscow, generally within one to two days, and shipped to other Russian regions through transport companies. The website features product categories, new arrivals, bestsellers, sale items and customer information on payment, delivery and returns, helping customers choose and order equipment for a range of sporting activities