Power of Priya

Power of Priya is a brand that encompasses a groundbreaking comic book series centered around the inspiring character of Priya, a rape survivor and superhero. The idea behind the creation of this series was sparked by the harrowing gang rape incident that took place in New Delhi in 2012, which called for a transformation in society's attitude towards women and their rights. Through the power of persuasion, Priya is able to motivate people to challenge deep-rooted patriarchal views and effect positive change.

The first edition, Priya's Shakti, became a global sensation upon its release in 2014, garnering over 800 news stories worldwide and more than 500,000 digital downloads. Building on this success, the second edition, Priya's Mirror, focused on defending survivors of acid attacks and received extensive media coverage. Aside from the compelling storyline, Power of Priya also introduces augmented reality technology, blending literary publications and exhibitions in an innovative and engaging manner.

This allows the brand to reach wider audiences, both in India and around the world, and break the taboo surrounding gender-based violence. Supported by renowned partners and funders such as the Tribeca Film Institute, the Ford Foundation, and the World Bank, Power of Priya continues to make a significant impact on social issues and amplify the message of empowerment and gender equality worldwide