Prizma Av is a hunting, shooting, fishing, and outdoor retailer based in Kahramanmaraş, Türkiye, with a physical showroom and an online store. The company offers a broad selection of products, including hunting shotguns and accessories, air rifles and pistols, PCP and airsoft equipment, and blank-firing pistols and related supplies. Its catalogue also includes ammunition, shooting targets, protective and maintenance gear, optics, red-dot sights, scopes, outdoor clothing, camping equipment, knives, and fishing tackle.

Prizma Av carries products from brands such as Hatsan, Umarex, ASG, Retay, and T-Eagle. The retailer identifies itself as an authorized Hatsan seller and an MKE dealer, and states that products are original and invoiced. Customers can seek expert guidance on airguns, optics, and fishing equipment, and the company provides specialist servicing for licensed products only; it does not service unlicensed items. Online shopping features include secure payment, same-day dispatch for orders placed by 4 p.m., free shipping above 5,000 TL, and a 14-day return and exchange period.