Nir Eyal

Nir Eyal is a renowned author and thought leader in the fields of consumer psychology, behavioral design, and healthful habits. His work, featured on nirandfar.com, explores the intersection of psychology, technology, and business. He is the best-selling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life."

Nir's expertise stems from his extensive experience in marketing, having served as a lecturer at Stanford Graduate School of Business and Design School, and from his success in the tech industry, where he has sold two companies. He offers various services, including keynotes, workshops, and consulting, aimed at helping individuals and organizations create positive behavioral changes and enhance user experiences.

Through his online workshops and courses, he provides valuable content for those looking to cultivate healthy habits or better engage users. With over 150,000 subscribers, Nir Eyal continues to influence and educate audiences worldwide on effective behavioral strategies.