Its dedicated historical database covers millions of products, past and present, helping visitors explore information across a broad range of categories and brands. The site also features approved suppliers, which it presents as a way to help reduce purchasing risk, alongside shopping offers and store information. Its listings include products from retailers and brands such as Inloveartshop, whose creative supplies are showcased for crafters of different experience levels.

Featured Inloveart products include stamps, decorative dies, embellishments, themed bundles, and manual die-cutting and embossing machines for arts, crafts, and card making. Product pages provide details such as model numbers, materials, sizes, quantities, and prices. productWIKI also offers contributor features, international site sections, store discovery, and account tools, with coverage for countries including the United Kingdom, France, Germany, the Netherlands, Denmark, Sweden, Italy, and Spain. The platform provides customer support information, delivery details, and newsletter subscriptions, while its site highlights direct shipping, dedicated support, secure payments, and discounts from suppliers.