Produit De l'Année Maroc is a renowned brand that conducts the most extensive study on Moroccan consumer behavior towards product innovation. Established in 1987, the Élu Produit De l'Année label is now present in 40 countries, reaching over 3. 5 billion consumers worldwide.

The primary goal of this label is to guide consumers towards new products in the market and recognize brands and service providers for their innovations. Each year, 2,400 consumers award the prestigious Élu Produit De l'Année label, which serves as an indicator for buyers, helping them save time and money. For winning products, the logo represents a powerful marketing tool, with proven results such as increased sales, expanded distribution, and brand visibility.

Produit De l'Année accepts submissions from a wide range of consumer goods and service products, highlighting their new innovations. These products are then categorized into specific categories such as food, beverages, services, and household products. The winners are selected through face-to-face studies conducted by Nielsen.

In February of each year, the winners are announced, and the laureates have the privilege of displaying the Produit De l'Année logo in their advertisements, packaging, and all communication channels for one year. For more information or inquiries, you can contact Produit De l'Année Maroc at Crystal Bldg. 1, 10th Flr, Casablanca, Morocco