Programa Velasco (PV) is a brand that was co-founded in 2007 by Juan Velasco and Annie Boyd-Ramirez. Their mission is to educate and empower children and women entrepreneurs in El Salvador, with the goal of building strong families and creating better futures. PV works in partnership with a local nonprofit called The New Dawn Association of El Salvador (ANADES) to financially support initiatives that increase enrollment and access to their child development center, educational opportunities, and mental health services for marginalized families impacted by poverty and social violence in San Ramon.

PV's core service is their Women's Empowerment Project (WEP), which trains entrepreneurs to achieve financial independence and increase gender equality in their families. They also recently launched Families United in Tepecoyo (FUTP), a program that addresses the lack of early childhood education opportunities in rural El Salvador. FUTP provides training, resources, and support to parents and caregivers to help them become educators and mentors in their children's lives.

With a focus on innovation, sustainability, solidarity, inclusion, and transparency, PV strives to make a positive impact in the lives of the communities they serve. By supporting PV, you can help them achieve their vision of thriving families and peaceful communities in El Salvador.