Programme Moi

MOI is a loyalty program that brings together participating brands, including Metro and Jean Coutu, so members can earn points and rewards through everyday shopping. The program is presented as a way to collect points on purchases at Metro and to earn rewards more quickly on beauty and wellness essentials at Jean Coutu. Members can explore offers and benefits tailored to their province, with options for Quebec, Ontario, and New Brunswick.

The MOI website also provides access to weekly flyers and discounts, coupons, contests, and information about participating brands. Visitors can join the program or sign in to manage their account, and the site includes a help centre, program terms, and privacy information. Operated by Metro Richelieu Inc., MOI connects shoppers with participating retailers through a shared rewards experience.

Its purpose is to make it easier for members to discover current offers, accumulate points, and access rewards across their preferred brands throughout the year