Project Change is a brand dedicated to supporting and empowering young individuals in Hong Kong who have been arrested and are facing legal proceedings resulting from their involvement in protests. With a growing concern about the mental health and well-being of these youths, Project Change aims to provide educational and therapeutic assistance to help them reintegrate into society.

Recognizing the potential long-lasting harms, including stigma, exclusion, and impaired mental and physical health, Project Change offers a two-year program to provide psychological counseling, enabling the arrested youths to make informed decisions during their legal journey. The brand's approach is centered around education and therapy rather than a punitive one.

Led by a professional cross-disciplinary team, Project Change offers politically neutral and non-partisan support to help these youths navigate the judicial process. The brand firmly believes that the well-being of future generations should be a top priority, regardless of one's political or ideological stance.

With the aim of promoting sociopolitical stability and economic productivity, Project Change is committed to providing a nurturing environment where these young individuals can heal, grow, and build a brighter future.