Perdigão is a food brand featured in the Touchdown Perdigão na Brasa + NFL promotion, a campaign connecting participating Perdigão products with the experience of barbecue and American football. The promotion invited eligible consumers to purchase participating products, register their fiscal receipt online, and enter for exclusive prizes. Its website provided information about how to participate, eligible products, prizes, winners, and official rules, along with account registration and participant login services.

The campaign’s registration period was stated as July 23 to September 10, 2026, and was marked closed on the site; new personal and receipt registrations were no longer available. The promotion was valid for purchases in the Brazilian states of São Paulo and Rio de Janeiro. The site also offered tools for checking participation and results, recovering account access, contacting customer support, and reviewing privacy, cookie, and usage terms. Participation was restricted for employees and partners, according to the official rules.