Promolink is a promotional technology and shopper analytics platform for fast-moving consumer goods (FMCG) brands. It helps manufacturers connect directly with shoppers through retail chains and consumer-facing apps, delivering targeted offers and measuring results using actual purchase receipts rather than shipment estimates. Brands can select their budget, geography, retail chains, and participating storefronts, with estimated reach available before a campaign begins.

Retailers can approve, decline, or propose changes to offers, while participating apps—including Uployal, LoyaltyAI, Fishka, OKKO, and monobank—present promotions to their users. Shoppers receive personalized offers in apps they already use, with redemption triggered at checkout and no coupon codes required. Promolink provides real-time performance analytics, allowing brands to see who purchased, how much they bought, and whether they returned, then use those insights to refine future campaigns.

The platform is designed to make promotional spending more measurable and targeted, while offering merchants additional revenue without reducing their own margins and giving storefronts a way to monetize their audiences through a single SDK integration