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Promptowy is a Polish-language brand focused on artificial intelligence, combining an editorial site with practical tools, guides, and learning products. Its coverage includes AI news, model reviews and rankings, video and image generation, local AI, and clear explanations of how to use services and APIs. Articles often include hands-on tests, Polish-language examples, pricing comparisons, prompts, and step-by-step instructions to help readers assess tools and put them to work.

Promptowy also offers products and services of its own. PROMPTOWY LAB features AI courses, including a program of 28 courses designed around services learners can offer to clients; the advertised package includes recorded lessons and free sample lessons. Jantaris provides access to models for text, images, video, and audio through a studio, API, and MCP server, with payments in złoty and VAT invoices. Hangar is a free Windows application for discovering and downloading local AI models, with information about hardware compatibility and model licences. The brand also presents ZWID, a Polish-language AI video-generation service with pay-as-you-go options.