Promptwatch is an AI search visibility and generative engine optimization (GEO) platform that helps brands and agencies understand and improve how they appear in AI-generated answers. It tracks visibility across ChatGPT, Gemini, Claude, Perplexity, AI Overviews, and other AI search platforms, helping teams turn emerging search channels into measurable marketing opportunities.

The platform brings together prompt tracking, citation analysis, brand visibility and performance monitoring, and analytics on AI crawlers visiting websites. Users can examine mentions, sentiment, share of voice, competitor presence, and the sources AI systems cite, while identifying content gaps and opportunities to strengthen visibility. Promptwatch also offers AI content agents that use citation data to support content creation, along with content briefs, a content calendar, and analytics that follow content from publication to citation. Website integrations provide real-time visibility and crawler activity insights, and the platform offers API integrations for teams seeking to connect their workflows. Trusted by brands and agencies, Promptwatch positions its data and recommendations as practical guidance for improving performance across generative search experiences.