properandcompany.com

Proper & Co. is a Louisiana boutique offering a personalized shopping experience for women seeking elegant attire for weddings and other special occasions. With locations in Baton Rouge and downtown Covington, the brand presents curated, exclusive collections of Mother of the Bride and Mother of the Groom, evening, and cocktail dresses. Its selection includes couture gowns from renowned designers, with featured collections and seasonal arrivals showcased through trunk shows and events.

The boutiques emphasize private, one-on-one appointments, giving each guest space to explore styles suited to her individuality, preferences, and vision. The experience combines attentive service, Southern charm, and a carefully chosen designer assortment, with appointments encouraged in Baton Rouge and required in Covington. Guests can request an appointment to find a dress for an upcoming celebration, while trunk shows offer opportunities to view new collections at specific locations. Proper & Co. also shares event announcements and new dress arrivals through its newsletter.