Properly is a brand that understands the importance of effective branding. They believe that even the most beautiful and visually appealing branding can fall flat if it doesn't resonate with the company it represents. To ensure consistency between visual identity, company values, and target audience perception, Properly offers strategic branding solutions.

One of their successful projects involved working with Optio, a Norwegian startup focused on guiding customers through the equity incentive journey. Properly helped Optio create a new visual identity that would allow for growth in marketing and product perspectives. This identity was designed to be flexible and could be used across various platforms, including websites, social media, and conferences.

To ensure the success of the new branding, Properly conducted a Brand Sprint workshop with Optio's Head of Design, Eva Steen. This allowed them to gain a comprehensive understanding of Optio's brand vision and its reception. The outcome of the workshop was a clear vision of how Optio wanted to be perceived.

Properly also conducted unmoderated remote tests to understand how users perceived Optio's new branding. Using the UserTesting. com tool, they were able to gather feedback from testers around the world.

This approach provided a broad picture of users' perceptions and allowed for assumptions to be verified. The testing focused on brand awareness, association, perception, and consistency. In conclusion, Properly is a brand that recognizes the importance of effective branding and offers strategic solutions to ensure consistency between visual identity, company values, and target audience perception.

Their collaboration with Optio and the successful implementation of a new visual identity is a testament to their expertise in creating impactful branding strategies