Proper Strides is an all-in-one horse ownership and riding app designed to help owners, riders, barn teams, and equine professionals keep care and activities organized. Users can create daily routines, manage feed and supplies, schedule appointments, and maintain searchable health records for each horse, including vaccinations, medications, vet visits, farrier work, and body condition scores. GPS ride tracking records routes, distance, and time across many disciplines, while training logs and competition calendars help users plan and review progress.

The app also supports breeding and reproductive management, including heat-cycle tracking, mare breeding records, pregnancy milestones, foaling, and stallion programs. Equibot provides horse-history-informed guidance through chat and can review photos or videos, including trot-up clips, to help users assess concerns and decide when to contact a veterinarian. Proper Strides enables controlled record sharing with barn staff, trainers, vets, farriers, and other team members. Additional tools include tack inventories, visual records, reminders, client invoicing, and digital forms and waivers. A 14-day free trial is offered, with plans starting at $9.99 per month.