Lazada

**Lazada Group: Revolutionizing eCommerce in Southeast Asia**

Founded in 2012, Lazada Group stands as the leading eCommerce platform across Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As part of the Alibaba Group since 2016, Lazada leverages cutting-edge technology and robust logistics to connect consumers with a vast array of products and services.

With a commitment to customer satisfaction, LazMall—launched in 2018—serves as the region's largest virtual mall, offering over 32,000 trusted international and local brands, backed by a guarantee of product authenticity and swift delivery. Lazada Marketplace extends opportunities for retailers by providing access to millions of customers, along with comprehensive support services that boost sales across 18 product categories, including health & beauty, fashion, and home essentials.

Lazada also excels in cross-border trade, facilitating a gateway for local brands to access international markets. By harnessing advanced payment solutions and real-time data, Lazada is redefining the retail experience, aiming to serve 300 million customers by 2030.