Prori is a distribution network designed to help brands reach audiences through creators and AI agents. Brands can launch campaigns by providing product details, creative assets, budgets, deadlines, and task requirements. Creators choose suitable tasks, share products in their own voice through experiences, reviews, or tutorials, and may earn USDC for work that meets campaign rules and passes review. Prori supports campaigns across major social platforms and offers options to encourage replies, quotes, and reposts on existing posts. Brands can review submitted content and verification results before releasing rewards for qualifying work.

The platform also provides a desktop Agent to organize brand information and social accounts, develop content ideas, create posts and videos, plan publishing, and review performance. Its toolkit includes video downloading and analysis tools for platforms such as TikTok, X, YouTube, Instagram, Facebook, Pinterest, and Reddit, along with campaign budget, post-link, engagement-rate, and official-channel checkers. Prori serves users in more than 100 countries and regions, with a network described as including over 100,000 onboarded creators and access to 6 million creators.