Proshave is an online retailer specializing in shaving equipment and personal-care products, with a broad selection for traditional shaving and everyday grooming. Its shaving range includes razors, safety razors, straight razors, shavettes, electric shavers, blades, brushes, bowls, and accessories such as stands, cases, blade guards, and strops. Customers can also find shaving creams, soaps, gels, oils, foams, pre-shave products, and aftershaves, alongside travel kits, starter sets, and care and maintenance items.

Beyond shaving, Proshave offers products for beard care, including shampoos, oils, balms, conditioners, waxes, brushes, combs, scissors, and trimmers. Its wider catalogue covers body and facial care, deodorants, fragrances, hair care and styling, oral care, foot care, and selected grooming accessories. The store features products for women as well as men, and organizes its selection into vegan, plastic-free, fragrance-free, and other focused collections. Proshave carries numerous international grooming and personal-care brands, including MÜHLE Shaving, Merkur, Proraso, Dovo Solingen, and Nivea. The site also highlights new arrivals, customer favourites, gift sets, outlet offers, and a customer club.