The Protocolo de Finanzas Sostenibles de Argentina, established in 2019, is a pioneering initiative designed to cultivate a more sustainable financial system in Argentina. This voluntary agreement unites 36 financial entities, representing 94% of the market share in loans, to adhere to international sustainability practices. The brand is committed to integrating environmental, social, and governance criteria into financial operations, thereby promoting resilience and inclusivity within the financial sector.

Key offerings include the institutionalization of sustainability policies, development of sustainable financial products, and comprehensive analysis of environmental and social risks. Additionally, the Protocolo actively engages in promoting internal sustainability processes among its members. Committed to reducing environmental impact, its digital presence is built on sustainable practices, utilizing renewable energy and ensuring accessibility for all users. By bridging economic goals with societal and environmental well-being, the Protocolo de Finanzas Sostenibles de Argentina stands at the forefront of sustainable finance in the region, driving positive change for both the economy and the planet.