ProVeg International is a pioneering organization focused on transforming the global food system toward sustainability by promoting plant-rich foods and alternative proteins. With a commitment to making these options more accessible and appealing, ProVeg engages with individuals, businesses, and policymakers across the globe from its offices in 14 countries. The organization offers a variety of programs and services, including the Food Innovation Challenge, which collaborates with major brands like Beyond Meat and Unilever to enhance plant-based eating.

ProVeg actively supports businesses through corporate engagement and provides valuable insights via market and consumer reports. Advocacy is central to its mission, as it strives to influence policy changes at both the UN and EU levels to ensure a healthier food system for all. Additionally, ProVeg encourages individuals to explore plant-based nutrition through recipes and initiatives like the Veggie Challenge, making the shift towards a more sustainable lifestyle both enjoyable and achievable