Soma is a brand that delves into the complex and often misunderstood topic of drugs and their impact on society. Through their thought-provoking podcast series, Soma aims to shed light on the relationship between drugs and homelessness, a reality filled with stereotypes and social stigma. In their second episode, they interview Jaime Arredondo, an Assistant Professor at the School of Public Health and Social Policy at the University of Victoria in Canada, and one of the founders of La Sala, a safe consumption zone for injectable drugs.

Arredondo shares his expertise on harm reduction strategies and supervised consumption sites, emphasizing their goal of prioritizing the well-being and safety of individuals rather than focusing purely on drug cessation. Soma recognizes that marginalized individuals often face additional challenges due to their drug use and aims to provide empathy, healthcare services, and support. By challenging traditional views and promoting informed discussions, Soma hopes to contribute to a more compassionate and effective approach to drug-related issues