Proyecto Tití is a renowned brand dedicated to the conservation of the cotton-top tamarin in Colombia. Their multi-disciplinary on-site conservation program combines field research, education initiatives, and community programs to make the preservation of natural resources economically feasible for local communities. Since 1985, Proyecto Tití has been actively raising public awareness about the cotton-top tamarin's plight through various projects involving individuals and organizations.

The field program started in Colosó in 1987 and later relocated to Santa Catalina at Hacienda El Ceibal in 1999. The dedicated team of Colombian biologists and field assistants manages the daily operations of the field and educational aspects of the program. Additionally, Proyecto Tití provides training in field biology and grassroots conservation methods to Latin American students.

Proyecto Tití's strategic approach combines field research, effective scientific assessments of habitats, community programs involving local people, and habitat protection. By making the conservation of natural habitats economically viable for local communities, Proyecto Tití aims to ensure the survival of the cotton-top tamarin and Colombia's native flora and fauna. With their commitment to saving this critically endangered primate and involving local communities in conservation efforts, Proyecto Tití serves as a model for effective conservation programs in Colombia.

Their efforts not only make a difference in the lives of many Colombians but also contribute to a brighter future for communities and the cotton-top tamarins