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Hex Code
Color name
RGB
HSL
CMYK
#8A4D1F
Bull Shot
138, 77, 31
26, 63, 33
0, 44, 78, 46
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#0077BD
Lochmara
0, 119, 189
202, 100, 37
100, 37, 0, 26
Pacific Retirement Services (PRS) is a nonprofit organization focused on helping older adults and the people who support them live meaningful, fulfilled lives. It develops, builds, and operates Life Plan Communities—also known as continuing care retirement communities—across the United States, combining residential living with a continuum of care. PRS also supports 25 affordable community housing communities in the Western U.S., reflecting its belief that everyone deserves a place to call home.
Beyond operating its own communities, PRS offers management and consulting services to organizations seeking to strengthen senior living communities and improve residents’ experiences. Its approach emphasizes welcoming environments, amenities, community connection, stability, and careful financial management. As a nonprofit, PRS reinvests profits in improvements.
PRS also helps residents take part in community service through its Community Volunteer Network, including the Foster Grandparent Program and other RSVP programs. Through its communities, housing, consulting, and volunteer initiatives, PRS works to support both the well-being of residents and the people who live and work alongside them.
Brand industry
Health
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