PRVA (Public Relations Verband Austria) is an independent association that represents communications experts in companies, agencies, and organizations across Austria. With voluntary membership, PRVA actively supports its members in professionalizing their skills and expanding their scope of work. The association prioritizes maintaining high-quality standards and provides a wide range of training and advanced training opportunities, often in collaboration with educational institutions and universities.

PRVA is dedicated to endorsing high ethical standards, fostering international relations, promoting networking, and facilitating the exchange of information and opinions among its members. Known for their competence and professional conduct, PRVA's members, including PR agencies, consultants, and corporate communicators, serve as strategic advisors and take responsibility for planning and implementing communication tasks. They uphold rigorous ethical principles derived from the globally recognized Code of Athens.

PRVA aims to establish public relations as a strategic management function, highlighting its contribution to added value and increasing its relevance in society. The ultimate objective is to build and promote mutual trust through long-term measures to benefit society and the public