Unclaimed brand
Bring decisions out of the dark with strategic research that leverages AI, unstructured data and disruptive methodologies.
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Hex Code
Color name
RGB
HSL
CMYK
#64BC4D
Mantis
100, 188, 77
108, 45, 52
47, 0, 59, 26
#8DEBFF
Anakiwa
141, 235, 255
191, 100, 78
45, 8, 0, 0
#1B1B1B
Cod Gray
27, 27, 27
0, 0, 11
0, 0, 0, 89
PSB Insights is a global custom research and analytics consultancy that merges the fields of PEOPLE, SCIENCE, and BUSINESS to create valuable human insights. With over 40 years of experience, we inspire leaders to make more informed decisions with confidence. Our unique integration of innovative research methodologies and strategic counsel helps our clients solve their most complex challenges.
At PSB, we believe in shaping the right questions to effectively address business issues. Our full-spectrum capabilities include ethnographic qualitative research and sophisticated predictive modeling, ensuring a multi-modal approach to uncovering insights. Unlike cookie-cutter solutions providers, we tailor our methodologies to each engagement, delivering insights that catalyze opportunities.
Our customized approach allows us to go deeper and truly understand the WHY behind the data, not just the WHO, WHAT, WHERE, WHEN, and HOW. As a strategic partner, we have assisted global leaders and transformed industries, creating insights that count across a wide range of sectors. Contact PSB Insights today to unlock the power of knowledge and make confident decisions for your business
Company type
Public Company
Year founded
1975
Company size
201-500 employees
Brand reputation research
Narrative intelligence
Discrete choice modeling
Public opinion polling
Crisis preparedness research
How do I download the PSB Insights logo?
The PSB Insights logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What does PSB Insights' branding look like?
The PSB wordmark is a compact, white monogram arranged as “P S” above “■ B,” with a solid square replacing the lower-left letterform. Its visual system pairs oversized, high-contrast serif headlines with restrained sans-serif supporting text, using near-black and white as a stark base with bright cyan accents; layouts are spacious and editorial, with imagery used to support the research narrative.
What are PSB Insights' brand colors?
The PSB Insights color palette uses the hex codes #64BC4D, #8DEBFF and #1B1B1B.
The PSB Insights name, logos and brand assets are trademarks of PSB Insights and its affiliates. Brandfetch isn't affiliated with or endorsed by PSB Insights. Their use is subject to PSB Insights's brand guidelines.
