Lazada

**About Lazada Group**

Founded in 2012, Lazada Group has become Southeast Asia’s foremost eCommerce platform, offering a vast selection of products across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As the regional flagship of Alibaba Group since 2016, Lazada combines cutting-edge technology, robust logistics, and secure payment systems to connect diverse consumers with thousands of local and international brands.

Lazada operates two key platforms: LazMall, which features over 32,000 verified brands and ensures 100% product authenticity, and Lazada Marketplace, which empowers retailers with access to millions of customers and comprehensive support services. Additionally, it facilitates cross-border commerce, allowing Southeast Asian consumers to access global brands while enabling local sellers to reach international markets.

With a mission to enhance the retail experience, leveraging real-time data and an extensive logistics network, Lazada aims to serve 300 million customers by 2030, setting the pace for a retail revolution in the region.