Društvo za zaštitu i proučavanje ptica Srbije, based in Novi Sad, is a brand dedicated to the conservation and study of birds in Serbia. With over 30 years of experience, their team of experts, members, and collaborators collect valuable data on birds and nature, serving as a primary source of information on Serbia's wildlife. They actively propose and implement solutions, as well as encourage and guide efforts from institutions, organizations, individuals, and the public to preserve birds and nature.

The brand's community-focused approach involves developing and maintaining a network of active members, volunteers, and partners who are motivated to engage in research, protection, public education, and the promotion of Serbia's birds and nature. The brand also places great importance on informing the public about significant events related to bird and nature conservation and takes pride in their publications, including the scientific journal Ciconia and the popular magazine Detlić. By joining Društvo za zaštitu i proučavanje ptica Srbije, individuals not only support their research and conservation efforts but also gain access to valuable resources and the opportunity to contribute to the preservation of Serbia's diverse avifauna