Pubadding

Pubadding, operated by Beijing Guangdian Interactive Technology Co., Ltd., helps Chinese mobile app publishers grow advertising revenue in overseas markets. Its Pubadding Platform combines advertising aggregation and distribution technology with API and SDK integration, giving developers flexible options for connecting their apps to advertising services. The platform uses server-side and client-side Header Bidding alongside waterfall systems, supported by tools for traffic management, monitoring, and operational optimization.

Pubadding offers access to advertising resources across global markets, with targeting by region and country and support for localization, including language and cultural considerations. Its services aim to improve yield through Google-certified, AI-driven advertising optimization and to help publishers make better use of each impression. The company also provides communication channels with advertising platforms, plus mechanisms to identify or flag invalid and potentially risky traffic. Pubadding says it helps partners protect account and revenue security and avoid reliance on sensitive user data that could create privacy-law risks. Its technical and operations team draws on experience in advertising mediation and distribution.