DOOH Programmatic provides programmatic digital out-of-home advertising through a network of 147 indoor screens across Romania. Its service enables businesses and agencies to plan and run campaigns using automated targeting rather than negotiating placements screen by screen. Advertisers can select location categories and cities, then set schedules and traffic-based triggers to reach audiences in relevant settings, including clinics, pharmacies, offices, supermarkets, gyms, hotels, restaurants, and airport parking areas.

Campaigns use short, silent video spots uploaded in MP4 or MOV format, with Full HD or 4K resolution. The company says campaigns can go live within two to four hours, with spots typically displayed around 30 times per hour on each screen. Advertisers can adjust delivery and budget allocation as campaigns run, shifting exposure toward screens and time slots that perform better. Each spot includes a QR code, and monthly reporting tracks impressions and interactions, including QR scans. Pricing starts at €99 per screen per month, with lower per-display costs available for larger network bookings, reportedly reaching discounts of up to 60%.