Puerto Diseño

Puerto Diseño is a strategy, branding and design studio based in Santiago, Chile. The company helps organizations build strong, coherent brands through rigorous processes and specialized teams, combining strategic thinking with thoughtful design. Its brand strategy service defines direction, focus and the key criteria needed to create a distinctive identity that can remain relevant over time. Puerto Diseño then translates that strategy into clear, consistent and memorable branding across a brand’s points of contact. Its industrial design work focuses on creating spaces and experiences that connect brands, places and people.

The studio emphasizes understanding audiences, clarifying what a brand should communicate and identifying how it can stand apart before beginning the creative work. It also pays close attention to detail, aiming to turn effective brand experiences into distinctive ones. Puerto Diseño reports creating and developing more than 70 brands, drawing on over 25 years of experience in strategy and design, and completing design and implementation work across more than 900,000 square metres of real-world spaces.