PulseDSP is a performance demand-side platform (DSP) for e-commerce and retail media, helping brands find, re-engage and convert shoppers across the open web and in-app advertising. Its services support customer prospecting, product and cart retargeting, and dynamic catalog creative, with campaigns optimized toward business goals such as cost per acquisition (CPA) and return on ad spend (ROAS).

The platform uses artificial intelligence and machine learning to estimate the likelihood that an ad impression will convert and adjust bids in real time. It can build lookalike audiences from a brand’s first-party data, incorporate third-party signals and conversion triggers, and tailor creative to products, users and context. PulseDSP also offers campaign targeting, brand-safety controls and performance reporting.

Brands can manage campaigns themselves through the self-service console or choose full-service support from PulseDSP’s programmatic specialists. The company describes its full-service model as outcome-based, with payment tied to agreed performance goals. It also offers measurement of incremental impact using randomized holdout tests, alongside conversion tracking through a brand’s first-party pixel.