Pupperly is a pet-focused retailer offering practical products for dogs, cats, and smaller animals. Its range is organized around everyday needs, including feeding and hydration, grooming and coat care, beds and comfort, toys and enrichment, walking and travel, training, health and wellness, and pet-friendly home life. The shop also features cat-specific products and pet technology. Featured items include the Again? Reusable Hair Roller, Chin Up Tilted Bowl, Ice Cool Summer Mat, and Takes A While Lick Bowl, with selected products offered at sale prices.

Pupperly presents its goods as designed for life with pets that take charge of the household, emphasizing durability with the tagline “Built to survive the animal that owns it.” The retailer advertises free shipping on orders over $50 and shipping within 24 hours. It also offers a 30-day return policy, stating that customers can return items even if they have been chewed, slept on, or ignored, for a refund. Pupperly invites shoppers to sign up for weekly emails about new products and restocks.