Purands is an agentic retention marketing suite that helps e-commerce brands turn customer data into repeat purchases and predictable growth. It collects behavioral signals across customer touchpoints, builds unified profiles, and uses AI agents to assess customer needs, predict churn, and decide when, how, and where to engage each person. Rather than relying on fixed marketing flows, its system adapts journeys to individual behavior and timing.

The platform offers automated checkout recovery and retention skills, AI-powered chat through its web and WhatsApp concierge, and behavioral email campaigns and journeys. Brands can also reach customers through SMS and mobile app push notifications, while on-site personalization provides tailored experiences, popups, banners, and product recommendations. Purands supports use cases including replenishment, restock reminders, win-back campaigns, subscription retention, and post-purchase engagement.

Its solutions are tailored to industries such as skincare and beauty, pet care, consumer goods, and food and beverage. The platform also provides campaign attribution and performance reporting to help brands understand revenue and engagement outcomes.