Pura Vida Sport is a Colombian sports marketing and event services company focused on creating memorable experiences for athletes and participants. With more than 15 years of experience, it provides integrated planning, organization, and execution for sporting events, including running, athletics, trail, road and mountain cycling, swimming, and triathlon. The company also offers sports timing and event management, using high-precision RFID technology and equipment of Australian origin to deliver accurate, reliable results.

Its specialists support organizers with product selection, pre-event enquiries, and assistance on event day, helping ease the demands of race operations. The website provides event listings and access to results and registration information, and highlights customized merchandising among its offerings. Pura Vida Sport serves events across Colombia and has offices in Bogotá and Cali.

Its services support organizers throughout the event lifecycle, from preparation and registration to timing, results, and on-site execution